PRESS RELEASE. February 4, 2021 – New York, New York – Candy, in partnership with Bitcoin.com, has introduced the launch of a highly-scalable Non-Fungible Token (NFT) platform for the broad distribution of digital collectibles and digital merchandise. Leveraging Easy Ledger Protocol (SLP) and the Bitcoin Money community (BCH), blockchain digital collectibles present client and leisure manufacturers with a previously-unseen alternative to drive new income, create one-of-a-kind client experiences, and enhance client engagement to unprecedented ranges.
With Candy’s resolution, manufacturers have the flexibleness to convey digital merchandise to market in a rare variety of methods, together with for-purchase on present e-commerce shops, bundled with bodily merchandise by way of QR codes, as social giveaways by way of web-based reservations, and as rewards for finishing actions similar to streaming a music on Spotify or Apple Music.
The platform makes use of the Bitcoin Money and the SLP normal for NFTs. In keeping with Candy Founder and CEO Tom Mizzone:
“SLP was a wonderful match for Candy’s digital collectibles platform. We checked out a number of blockchain options and located Bitcoin Money and SLP to be quick, scalable, and extremely cost-effective. We couldn’t be extra excited to take part within the rising SLP ecosystem.”
As client and leisure manufacturers are in search of new options within the digital house, Candy permits the distribution of one-of-a-kind, digital, tradable cash and playing cards which are custom-designed across the model after which printed on the blockchain for clear possession and authenticity.
“The way forward for uncommon, collectible merchandise is within the digital area as evidenced by the rising curiosity in NFTs, and we’re thrilled to be those giving manufacturers and artists a brand new method to provide unique digital merchandise to their followers and prospects,” stated Mizzone.
A Characteristic-Packed NFT Pockets
The Candy platform features a cellular blockchain pockets for iOS and Android which boasts a fantastically engineered UI the place customers get the complete expertise of pleasure and neighborhood as they work together with others and commerce their collectibles, jockeying to acquire uncommon gadgets and full units. Candy’s CTO, Ken Ellis, acknowledged:
“We’ve made a major funding in producing NFTs at scale. We are able to shortly create 1000’s of NFTs to assist main product or music releases and occasions, and ship them instantly to a consumer’s SLP pockets. From there, customers can commerce their collectibles with different followers and customers throughout the app.”
Every NFT has a singular URI related to it, the contents of that are signed as a part of the creation course of. We’ve made these URIs public to facilitate sharing, and when resolved by a browser we offer a 3D rendering of the collectible, together with data on the present proprietor.”
Constructed to Scale
Candy’s resolution, constructed on SLP, is driving innovation and broader adoption of NFTs.
Roger Ver, founding father of Bitcoin.com, stated:
“Prior to now, customers had been locked into a very in-app expertise or a single market, however now any Candy digital collectible may be acquired via many channels and traded with anybody all over the world, even when they aren’t a Candy consumer themselves. This implies true and genuine possession for customers, and it’s being made attainable on Bitcoin Money. We couldn’t be extra enthusiastic about our strategic partnership with Candy and what it means for the collectibles market.”
Candy has sturdy traction within the leisure and client model communities with over 600 artists and types dwell on the platform and 1000’s of NFTs within the queue for worldwide followers and collectors.
For extra data on Candy, go to https://candy.io.
Media Contact Particulars
Contact Identify: Peter Keiser,
Contact Function: EVP of Advertising and marketing, Candy
Contact Quantity: (201)-775-9000
Contact E mail: [email protected]
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