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Matt Damon Stars in International Crypto Advert ‘Fortune Favours the Courageous’ to Air in 20 Nations

10/29/2021
Matt Damon Stars in Global Crypto Ad 'Fortune Favours the Brave' to Air in 20 Countries

Well-known actor Matt Damon is starring in an advert for cryptocurrency platform Crypto.com. The advert, referred to as “Fortune Favours the Courageous,” is directed by Oscar-winner Wally Pfister and might be aired in additional than 20 nations. The crypto platform “shares my dedication to empowering folks across the globe with the instruments wanted to take management of their futures,” stated Damon.

Matt Damon Featured in Crypto.com Advert Marketing campaign

Cryptocurrency platform Crypto.com introduced a worldwide advert marketing campaign Thursday starring Hollywood actor Matt Damon. CEO Kris Marszalek tweeted:

Right this moment we unveiled Fortune Favours the Courageous.

The “Fortune Favours the Courageous” advert is directed by Oscar-winner Wally Pfister and produced by David Fincher. It “highlights the corporate’s personal ethos, whereas inspiring those that need to change the course of historical past with a timeless phrase first uttered hundreds of years in the past,” the announcement particulars.

The corporate stated that the advert starring Matt Damon might be aired in additional than 20 nations and can construct on “latest sponsorships together with Formulation 1, UFC, the 76ers and extra.”

Marszalek defined in a sequence of tweets that the advert is “A tribute to those that obtained us this far” and can also be “an invite to those that will take us additional.” He added: “We’re a group constructing the way forward for the web, Web3. Powered by cryptocurrency, Web3 might be extra truthful and equitable, owned by the builders, creators and customers. You.”

Noting that that is the corporate’s “first branding marketing campaign,” the chief advised the Insider: “We needed to create a really highly effective connection … cryptocurrencies are much less and fewer about simply buying and selling and extra about constructing the way forward for the web.”

Crypto.com lately partnered with Water.org, the worldwide nonprofit group co-founded by Damon that brings protected water and sanitation to folks in want. The corporate made a $1 million direct donation to the nonprofit and is launching initiatives to encourage greater than 10 million customers around the globe to assist the trigger.

Damon commented:

Very similar to what we’re doing with Water.org, Crypto.com is a cryptocurrency platform that shares my dedication to empowering folks across the globe with the instruments wanted to take management of their futures. They’ve constructed a crypto platform that’s accessible and places folks first.

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