Among the many completely different crypto platforms competing available in the market, StormGain has distinguished itself with progressive options to spice up its customers’ income. The change was first famous on the scene for its user-friendly interface at a time when many new customers have been turning into inquisitive about crypto buying and selling for the primary time.
In only a few years, the corporate and the platform alike have develop into a pressure to be reckoned with within the crypto buying and selling world. We spoke to a couple of StormGain’s crew members to get some perception into what makes the service tick and the way it feels to work on the cutting-edge crypto firm.
Proper from the start, the consumer expertise was at all times on the centre of what StormGain does. We wished to make a crypto buying and selling platform that was accessible to everybody. This meant designing an interface that shows loads of info in an easy-to-understand approach and — right here’s the kicker — is straightforward to learn on a smartphone display screen!
That’s no straightforward process, so we’re actually happy with what we’ve managed to realize with the platform’s design. Strive it out, and also you’ll see. You’ve obtained completely different charts and analytical instruments, buying and selling indicators, the order e book, value info, wallets and extra, all accessible at your fingertip. It took loads of lengthy hours, brainstorming classes, checks and completely different iterations, however we’re actually happy with what we constructed. Even within the early days, consumer suggestions at all times praised how straightforward StormGain was to make use of in comparison with rivals, and since then, we’ve solely made it higher.
Essentially the most enjoyable a part of the job is attempting to consider new options, like introducing new devices or a approach to enhance the interface or tweaks to the financial mannequin that saves our customers more cash. We’re at all times researching to maintain our finger on the heart beat of recent tendencies and combine them into our new options. We have a look at trade thought leaders, shopper suggestions, what the competitors is as much as, and take into consideration how we will make StormGain even higher. One of the best occasions are when a brand new function meets a shopper’s wants that they didn’t even know they have been lacking, after which they’d by no means go with out it!
Purchasers don’t realize it, however they see our work on a regular basis with out actually noticing. A colleague really referred to as us the beating coronary heart of the corporate. That’s as a result of we work in 24/7 shifts to ensure there are not any bugs with the value you see on display screen or a buying and selling instrument’s value or behaviour and that the platform retains operating shortly and easily. The crypto market is fast-paced, with loads of necessary modifications from one second to the subsequent. The very last thing anybody would need is to lose out as a result of the app freezes, crashes or one thing else, so we’re at all times watching and checking. To the consumer, it at all times ‘simply works’, however that’s as a result of we’re onerous at work!
As a result of our shoppers are in all types of various international locations and time zones, everybody on the crew has to work nights typically. The sunshine’s on within the StormGain places of work! It might get very intense as a result of different departments are at house sleeping. I bear in mind throughout one evening shift, after I was fairly new to the corporate, I observed a slowdown on the platform and realised I used to be going to have to repair all of it on my own! However luckily, we get loads of coaching and mentorship once we be a part of this division, so I used to be capable of deal with it shortly with out waking up any colleagues!
StormGain isn’t like some other crypto change, and our mission is to get the phrase out about that. We need to get folks excited, so it’s thrilling work for us, too! We have now these massive sports activities partnerships, and as a soccer fan, it’s been a dream come true to fulfill the gamers from S.S. Lazio and Newcastle United and to see the pitch in our enterprise conferences. However as a marketer, it’s even higher to see the faces of the fortunate shoppers who win our competitions and get VIP excursions and match tickets.
Soccer is necessary for us as a result of the elements of successful by perseverance and luck, in addition to followers’ neighborhood spirit, are the identical values we’ve as an organization, and we need to share that with our shoppers. One other massive facet of the job is making folks conscious of what makes StormGain completely different, and dare I say higher, than the rivals.
For instance, we’ve a extremely progressive profit-sharing mannequin, the place StormGain solely takes charges on worthwhile trades. There’s additionally our Bitcoin Cloud Miner that awards free Bitcoin to customers the extra they commerce. The thought for this got here once we made a promotion across the holidays that gave away a free Bitcoin. It generated enormous curiosity amongst our buyer base as a result of it seems that individuals like free stuff. Who knew?! So, to maintain that power going, we considered a approach we might give again to our neighborhood that rewards long-term engagement and that everybody can entry. Now everybody who makes use of StormGain can get free Bitcoin, and it rewards lively merchants with a sooner mining fee.
We have now loads of good perks like that, and most of the people trying round for a platform may not know what an enormous distinction they will make by way of profitability. So we work with writers, video makers, editors and translators to get the phrase out. And primarily based on all the brand new customers we get every single day, we’re glad that the message is being heard!
Etienne, Buyer Assist
StormGain was designed to be straightforward to make use of, and it automates as a lot as attainable. However we will’t overlook the necessity for human contact. In reality, it’s usually a very powerful a part of what we do! There’ll at all times be individuals who have questions on how stuff works. Possibly they’re having problem doing one thing they need on the platform, and that’s the place we are available. We perceive how necessary the cash — in no matter asset — is to the client, so we’re at all times dedicated to discovering an answer for them. As a result of we’re the primary level of contact for many of our customers, we get to know them fairly effectively, and find out about their ambitions, what they need to do with their income and so forth. We’re additionally those that find out about one thing customers need that the Product crew hadn’t considered, so we go that on to our designers.
As a result of we’ve prospects all around the world, one of many nice issues in regards to the crew is attending to know all of the completely different language audio system we’ve. In fact, most of us can converse English, however we even have native audio system of Russian, Spanish, German, and the record goes on! The entire firm is sort of multicultural, however that is the division the place you see it probably the most.
The hardest a part of the job is due to the massive development currently, there are increasingly prospects. And it’s true that they often want to attend a bit longer for a response. That’s as a result of each contact with StormGain is answered by an actual particular person on the crew who has really seemed on the problem intimately. No copy-paste or automated responses. That’s only a waste of individuals’s time.
The humorous factor about buyer care is that you simply usually begin talking to shoppers who’re in a extremely dangerous temper, however you’ll be able to flip them into your finest buddy. One scenario I’ll at all times bear in mind, a shopper had a problem withdrawing some crypto that he wished to make use of to purchase a marriage ring — as you’ll be able to think about, that’s a extremely emotional scenario! In fact, I resolved this for him and obtained to know the story, and by the top, he was so glad that I acquired a marriage invitation and a promise that he would identify his first little one after me — I’m nonetheless ready to listen to about that!
Conclusion from CEO, Alex Althausen
I at all times get requested to make statements for interviews, however this time, it’s very nice to sit down again and let the completely different crew members converse for themselves and their experiences. All of the completely different departments know one another and work intently collectively, and loads of nice friendships have been made at work. I’m actually happy with the crew that we put collectively at StormGain. It’s an enormous household of geeks, and the product is our child that all of us work collectively to lift and take care of with love.