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The Mercedes-AMG Petronas F1 Workforce Inks Lengthy Time period Deal With Crypto Change FTX


Following a lot of partnerships this yr, FTX Buying and selling Restricted introduced on Thursday that the corporate has partnered with the Mercedes-AMG Petronas Formulation One Workforce. In accordance with FTX, the connection will “span a number of race seasons” and the FTX brand can be “featured prominently” by each automobiles and drivers.

FTX Groups up With Mercedes F1 in Lengthy Time period Partnership for A number of Race Seasons

Well-known automotive manufacturers and world-famous race groups have been coming into the blockchain and cryptocurrency house in nice numbers this yr. Whether or not it’s by means of promoting crypto platforms or NFTs, in style manufacturers and racing groups need to get in on the blockchain trade.

On the finish of August, Ferruccio Lamborghini Museum launched NFTs, Porsche jumped into the non-fungible token trade, and Motor Workforce McLaren stepped into the NFT fray. NASCAR drivers have been sporting crypto promoting and have been requested to be paid in digital currencies as properly.

On Thursday, FTX revealed it’s collaborating with the Mercedes-AMG Petronas Formulation One Workforce and the partnership goals to be long-term. Whereas we all know that the FTX brand can be displayed by each Mercedes F1 drivers and automobiles, different varieties of FTX branding can be unveiled through the upcoming Russian Grand Prix. The Russian Grand Prix Formulation One race that includes Mercedes F1 is slated to occur on Sunday, September twenty sixth.

“FTX is thrilled to accomplice with the reigning Formulation One World Champions and present workforce level leaders, Mercedes-AMG Petronas, to proceed amplifying our place because the main international cryptocurrency change,” Sam Bankman-Fried, CEO & Founding father of FTX, mentioned in a press release despatched to Information. Bankman-Fried added:

Underneath Toto’s management all the Mercedes-AMG Petronas Formulation One workforce has been centered on excellence they usually have leveraged innovation to assist them grow to be seven-time Constructors’ Champions. We sit up for watching Lewis Hamilton proceed to problem for his potential eighth Formulation One World Drivers Championship title throughout the rest of the 2021 season.

FTX Is Knee-Deep in Sports activities, Crypto Change Emblem to Be Featured on the F1 Workforce’s fleet of Mercedes-Benz Vehicles, Storage

FTX has made quite a few strikes in 2021 and raised $900 million in a latest Collection B financing spherical. The agency has been knee-deep within the sports activities trade and not too long ago launched a industrial with Tremendous Bowl star Tom Brady and supermodel Gisele Bundchen.

FTX additionally grew to become the MLB’s official cryptocurrency change in a long-term cope with the skilled baseball outfit. Along with the logos the Mercedes-AMG Petronas workforce will sport, FTX logos can be displayed on the workforce’s fleet of Mercedes-Benz vans.

“FTX will even have entry to Mercedes-AMG Petronas Formulation One workforce members,” the announcement explains. “Together with drivers Lewis Hamilton and Valtteri Bottas to additional increase the attain of the FTX model to Formulation One’s international fan base by means of advertising and marketing initiatives.”

The corporate says Mercedes F1 and FTX will even reveal different initiatives sooner or later which can embody an NFT assortment, FTX Pay integration, and different ideas.

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